Most major web designers face a big dilemma at some time: they either continue to work with small businesses on simple projects, or they move on to larger firms with more substantial budgets. While the tips below won’t guarantee success with big clients, they can help new designers get started.
Don’t Market on Price
Big firms have large budgets, particularly if the company is focused on online marketing. Selling one’s services based on price may work when competing for small clients and short projects, but it can backfire when looking for major clients. Large companies expect a certain amount of overhead and expenses that are managed with per-project quotes that take those factors into consideration.
Have Samples to Share
In today’s competitive economy, risk is a substantial factor. Many companies with once-high design budgets have hit a rough patch, and they now only invest in occasional usability studies and cosmetic …